If you’re involved with wedding planning or perhaps a vendor that wedding planners higher, it’s likely that you have a blog. However how often do you update? Many people, writers, bloggers, and mainly everyday professionals, sometimes struggle for ideas. What can I write about that will be interesting to my readers and that they will possibly share? I can relate, I’ve been in precisely that situation listed below are 30 ideas for blog posts. Some you may like, some you may not. Take them use them and get writing, you’ll find over time it will significantly increase your business and contacts.
1. Spend a Little Time on Google Searching for Wedding Blogs.
That’s step number one; you’ll find that many of these blogs are excellent resource material. Once you see one of these blogs, ideally 10 or more, then make a list of these blogs. What you will be doing is sending this list to your clients, but there’s one step you’ll do first. Once you find these blogs, some will be traditional some will be quirky some will just be middle-of-the-road that will depend on your clientele and what you want to target. Once you’ve decided on a list, possibly multiple lists, contact the blog owner letting them know you find their content enjoyable and informative.
NOTE: instead of asking them to share your blog, simply thank them for being fantastic writers and show them the link on your website where you featured their blog. This is a bit of reverse psychology, done right as you’ll find those people, sharing your particular blog post. Why? Just because they are human and enjoy a little bit of flattery.
2. Be Helpful
That’s obvious, however, if you write an informative blog post filled with resources and if those resources are targeted to specific people, vendors, or clients you’d be surprised how much that post will get shared. For instance
How to look your best on your wedding day
How to choose the perfect floral arrangement
how to select the most flattering wedding dress
You get the idea, merely give your client or vendors precisely what they need, and you’ll find them sharing your post again and again.
3. The Ultimate Wedding Post
This one is going to take a little while, as ours did you can read here, but it’s worth its weight in gold. What you want to do is dive deep into your particular niche, if your photographer speaks to how they can look their most beautiful. A florist, talk to them about choosing the perfect floral arrangement. Do you book venues, discuss the intricacies of how a bride can want the perfect place for a wedding and reception. This will likely be a long post, and it’s not something you can write in an hour or a day, spend the time to make it fantastic, it will be time well spent. Not only can you share the post on social media, link it on Twitter, but Google will tend to rank your post high, based on content and relevance.
4. Answer Specific Questions
Some questions aren’t easy to answer, and often a vendor will avoid them. Instead of avoiding, we’re going to be completely transparent answering any question we feel will be beneficial to our client, even if it seems, on the surface to tarnish our image.
Photographers Might Discuss why they don’t give a client the raw digital files.
Vendors could discuss pricing, budgets, and why you may need to have a less extravagant wedding day.
The actual question will depend on your specialty, but every time you answer a question, remember your reaching out and touching someone, in a very helpful way.
5. Create a Free PDF Book
Your book will examine a particular aspect of wedding planning. The actual subject will depend on the focus of your specific specialty. It could be as simple as a checklist or an involved study concerning how to say no to a bridesmaid or groomsmen. The idea is to create a give away than offer it for free on your website. Ideally, have a capture form requiring them to enter their name and email before the free download, allowing you to build an email list over time.
6. Spread the Love
Become a helpful resource to vendors and potential clients. Remember, a wedding is about the bride and groom, not your business. When you find an idea or a vendor who is very helpful, highlight them, possibly interview them. When you do this, you are creating a useful resource that can easily be shared on Facebook Twitter and other social media outlets. It’s an exciting concept in wedding planning, the more we give away, the more we get; spotlight other vendors and they will in turn spotlight you.
7. Remember to Listen
If you’re a professional wedding planner, a wedding photographer, sell wedding dresses, or provide wedding venues, you will over time speak to multiple potential clients. When these conversations or interviews happen, listen carefully to the questions that are asked. Each item can become a blog post, that is not only helpful to that particular client but other potential clients in the future. The fundamental idea, be honest open friendly and informative.
8. Don’t Be Afraid of Controversy
Here we’re not talking about political strife or world hunger, merely the way a wedding day flows. There will be conflicting ideas, that’s part of human nature. However, if you have a particular stance concerning a specific view, for instance, should you feed vendors, don’t be afraid to make your intentions clear. While not everyone will agree, most will appreciate the courage it took in posting your stance.
9. Use Your Best Judgment about Future Wedding Trends
Based on your experience coupled with research, write about the current state of weddings and where you feel they will be in one year and five years from now. In this post you could speak about prices dresses honeymoons venues anywhere you think the wedding industry is headed.
10. Create an FAQ
Over time you will be asked hundreds of questions, some are quickly answered others require an in-depth explanation. Write about it. If there is a particular question you feel needs to be solved but were not asked that question, feel free to pose that question yourself, along with your answer.
11. Share Your Enthusiasm
Let’s face it, you’re a professional wedding vendor, possibly a planner, floors, videographer, photographer or some other critical function. Bottom line you know the industry while your clients probably do not. Take the time to share your enthusiasm about the wedding industry, weddings in general, a new trend you spotted a particularly fantastic destination, or anything else. It doesn’t matter what you’re enthusiastic about, just share it with your clients via your blog, share on social media, and you’ll be surprised how much attention you receive.
12. Something Old Something New Something Borrowed Something Blue
I’m sure you remember that wedding quote concerning the new bride, however not every bride in 2018 and beyond will. There are many excellent wedding traditions, which have passed quietly into history, just because people have forgotten about them. Do you have a favorite wedding event or tradition, you’d like to see make a comeback? Then make a post concerning it, how much it meant to you or the bride or the parents or the event in general. It’s entirely possible unless it’s a new trend, today’s bride and groom may not have heard of it. This is your chance to help it make a comeback.
13. Interview Other Vendors
No matter your particular specialty, you can learn something by talking to other vendors. A florist may speak with a photographer to learn more about how bright colors can influence a picture, while a wedding planner may learn about the difficulties of keeping a venue spic and span. If you reach out to other industries in the wedding niche, you’ll be surprised what you may learn. And when you learn it, share it, either with a video or a post. Not only will your readers benefit, but the other vendor will want to share your post, which is called a win-win.
14. Explain Yourself
Here we’re not talking about a personal expose, rather an in-depth look into the wedding industry. In the world of IT, they call it text speak, in the wedding industry is a series of terms that are very familiar to us, but possibly not as familiar to a potential client. Take the time to list every word that you may use every day, but your client may never have heard of. Then share, let others offer other items you may have missed, make it an informative and in-depth glossary as we’ve tried to do here.
Tim insert glossary link.
15. Offer Inspiration
If you’re a wedding professional, you’ve likely seen or heard it all. You know weddings that are spectacular and weddings that have fizzled. We won’t concentrate on the ones that fizzled, instead highlight the ones that inspired you, and possibly the guests in attendance. Offer any tips, either with words or visuals, which can help others potentially at a dramatic touch to their wedding day.
16. To Do or Not to Do That Is the Question
As in the item above, over time you will have seen weddings that bring tears to your eyes, they are so beautiful. Conversely, you’ve likely seen weddings you’d rather forget. Think to yourself, is there a reason you can share that caused one wedding to be spectacular, while the other one flatlined? If you have stories like these, share them, of course removing the names of the wedding party involved. By doing so you may be able to help others decide what not to do.
17. Before and after
In the weight loss industry, they’ll show a picture of a person overweight, then the same person 20 or 30 pounds lighter. These types of photos inspire others to do the same, and while the wedding industry is different, possibly we can learn just a bit. The same could be done with a hairstyle, a wedding dress, or a venue before and then after it was decorated. It could also be a story of a young couple who came to you overstressed, then left with a new light in their eyes, when you offered a solution. Merely think what happened before, then what happened after, then share accordingly.
18. Share True Wedding Days
We can all learn from others, that’s a fact of life. We can learn what to do to have a perfect wedding, and what to do to avoid a disastrous marriage. Share these true stories in a meaningful and constructive manner, removing the actual names of course, so that others may gain inspiration, or possibly avoid a pitfall.
19. Fact or Fiction?
There is a fantastic amount of misinformation out there. The information may be about life, celebrity weddings, wedding planning in general. Some may believe that wedding planners are only for the rich and famous. Your blog is the place to debunk any myth concerning your industry. Do it in a friendly and informative manner; there’s no reason to be mean, only set the record straight.
20. Hiring and Firing Wedding Guide
Most couples can quickly feel overwhelmed when planning a wedding, mainly if you’re going to do so themselves. In this post, you’re going to tell them what you should ask when hiring a vendor. The vendor could be yourself, a wedding planner, a photographer, videographer, florist, or limousine service. There are 101 different things, or decisions that need to be made, and most young brides and grooms are unprepared for the onslaught. What you’re going to do is help them know exactly what to look for when hiring a vendor, or wedding planner. Hopefully, that will point straight back to you.
21. Oh I Thought You Already Knew That
When you’re a professional in the industry, be it the wedding industry or any specialization, there are certain things you take for granted. However, the fact that you take these things for granted doesn’t mean a client understands when or why they should do something. In this post you going to pose, then answer common questions, and issues a potential client may not have considered.
22. Your Personal Column or Tip of the Week
One thing to keep in mind concerning blogging is to be consistent. If you post something valuable this week, then again next week and the following week, you’ll begin to gain a readership. This readership will be very likely to share your useful tips with their friends on Facebook Twitter and other social media channels. It could be a tip of the week, or something more personal. The choice of what to write is yours, just make it helpful meaningful and easy to share.
23. You Did What?
There are some things that are very obvious to an experienced wedding planner, and utterly foreign to a new client. And if that potential client besides to do it on their own, many will make mistakes. These common mistakes are something a wedding planner would never do, and for this reason, you can point out the mistakes they could potentially make. These could go along the line of; five reasons never to book a friend as your photographer, or anything else you feel may be helpful.
24. What’s Your Fingerprint?
We’re all unique in some way, and that individual quality could be what makes you successful. You could be a photographer who is crucial about lighting, or a cake maker who needs to get the icing just right, or the owner of a venue who always goes the extra mile. The area of your specialty, and what excites you about your particular niche, is what you should share. When people are captivated by your attention to detail, they’ll be more likely to call when they need to hire your services for their wedding.
25. Behind the Scenes of the Big Event
I don’t know about you, but I very much enjoy watching the bonus footage on a DVD, mainly when they go behind the scenes. While that may not be filled with as much grand or, going behind the scenes of a wedding can be very interesting to a reader. For instance, what preparations those a florist need to make to keep everything fresh and beautiful for the wedding date. How does a photographer prepare to capture the perfect shot? Depending on your specialty, will of course influence what you write about. Just remember that bonus footage on DVD, then jump in and tell your story.
26. The Professional vs. the Do-It-Yourselfer
There are many kind-hearted friends and relatives who will be happy to make your video or take the pictures at your wedding, the question is should you let them? Choosing uncle Bob to take your wedding pictures, could save you hundreds, possibly thousands of dollars, but will you get the results you need. This is a post you’ll need to write with a tender heart; there is no room to insult family or friends of the bride or groom, instead to offer sound and sage advice, concerning the difference between a friend and a professional. This can be done by sharing your experience or possibly telling the story of a wedding that went wrong.
27. Struggles and Successes
Over time and as you see multiple prospective clients, you’ll find they have common questions and struggles to overcome. These are problems that you, as a wedding professional, will help them overcome. While leaving their names as anonymous of course, describe the issues, and solutions you’ve offered, and how the couple prospered from your input.
28. Interview a Client on Video
Not every new bride will wish to be interviewed, but some will. When you find a willing subject, and logistics allow, do a video interview and have the happy bride described her experience, along with her struggles and results. Feature the video and wedding photos in your blog post. You’ll find the enthusiastic bride eager to share your post and her interview.
29. Wedding Dates
Discuss the most popular wedding dates, and why a couple might or might not choose a particular date. This would include the difficulty of hiring vendors, the fact that friends they may wish to invite, may already be scheduled, or venue and vendors are already booked. Discuss how far in advance vendors should be reserved,, ensuring their availability. You can indeed mention yourself and your specialty, being sure not to make this post entirely about your particular business.
30. Teach and Always Be Helpful
There will be a variety of subjects that are familiar to you, while not being familiar to a potential client. These might include, how far in advance to book a venue, what to add on a wedding invitation, how to choose the perfect floral arrangement, or how to decide on the theme of the wedding. The actual blog post will depend on your particular specialty, and how thorough you know your industry. The main criteria are to present a problem, then offer a helpful solution.
As you read through these 30 ideas for wedding professional blog posts, you’ll no doubl think of many more. This is meant to be a source of inspiration, not necessarily a blueprint. Feel free to put a spin on any of these thoughts making them your own. The main thing to keep in mind is just this; when you help others achieve what they want, in this case a perfect wedding day, they will help you by sharing your website, or specialty.